A Five-Step Guide: How Music Can Improve Your Business
Yes, this is true! In fact, there are many different sounds, smells, and sights that can alter your mood and thoughts when shopping – this is known as shopper’s psychology. Shopper’s psychology is the process of understanding your customers on a psychological level. What makes them tick? What processes trigger different actions in their brain? What items can create association or alter a customer’s thought process?
From the moment we’re born through to our passing, human life is entwined with music. From lullabies through to funeral hymns, music acts as a soundtrack to our existence, often augmenting and enriching our journey; the rhythms reflected in our heartbeats, our speech patterns, and our energy levels. As such music is a powerful force in our lives and affects the way we live in today’s society.
The Smart50 awards acknowledge Australia’s top 50 fastest growing SMEs. For 10 years, they’ve consistently shone a light on some of Australia’s most influential and successful entrepreneurs.
In this 15 minute video, Dean Cherny, founder of storePlay, chats with Dan Monheit about the beginnings of storePlay and some of the inner workings of the music industry.
We all go shopping. Some of us try to limit our shopping time to the obligatory grocery run, others browse all the latest collections for a hobby.
We have one undeniable thing in common though; we are all influenced by the many sensory cues we receive while shopping.
In this article, we will have a look at the processes at work, with a particularly strong focus on sound and music.
Most people understand intuitively that sound and music have some form of influence on us. This is why we choose different music when we go out with friends, as opposed to when we want to wake up slowly on a Sunday morning. The music changes our mood.
Music can boost a brand’s performance. From brand image perception, to message retention and actual purchasing behavior instore, music is known to have a big influence. This is not just something we found in our own business, although we did. It is actually backed up by a significant body of scientific studies that have been conducted ever since the eighties until today.
Streaming music services, such as Spotify or Apple music, have reshaped the way we consume music. Never before could we carry millions of songs in our back pockets and match playlists to our mood, at any time we desire. This great experience in personal music consumption triggers an important misconception among entrepreneurs looking for instore music though: “If Spotify/Apple music works so well in my personal life, why not use it in my shop, bar, restaurant or other business venue?” In this article, we provide a number of reasons why you should not. Both from a legal and a marketing perspective.