A Five-Step Guide: How Music Can Improve Your Business

Mimco

Retail women’s fashion chain with 30 stores nationwide

ISSUE:
To implement an upgraded instore music system despite the fact that nationwide stores had limited or no access to wi-fi / previously using CDs (outdated and unreliable technology – manual, breakages, scratches, limited amount of music per disc/repetitious and demotivating for staff).

STRATEGY:
Traditionally storePlay required wifi connectivity to operate, but in this instance Mimco were unable to connect all their stores to wifi. wTo work around this barrier-to-entry we had we worked with an international partner to secure adapters that would bypass the need for wifi for their IOS devices, and instead be hardwired directly to the Ethernet.

The platform allows staff to create their own playlists from a previously-approved music selection and as such allows each store to customise the feel of their retail space their specific footfall.

Mimco are currently rolling this platform out across their stores nationwide

This project and resulting development now means storePlay is now available on IOS, Andriod, Windows PC, & Sonos technology, all with the option to insert messaging for all clients.